Subject
Which sour fruit are you picking first?
Preview text
Strawberry and Mango are ready. Pineapple is coming soon.
Why this direction
Fast, visual retail choice. It lets the pouch colors and sour levels do the selling.
Desktop render600 px
Mobile render380 px
Commercial goal: move the reader from welcome to the available Strawberry and Mango collection. Pineapple is text-only and clearly marked Coming Soon.
Subject
What Dirty Fruit is made from
Preview text
Freeze-dried real fruit with a sour coat. No added sugar.
Why this direction
A more editorial product file. It explains what the snack is before showing which pouch to buy.
Desktop render600 px
Mobile render380 px
Commercial goal: make the product format easy to understand, then move the reader to the available Strawberry and Mango collection.